Designer Highlight: Alex and Ani

Alex and Ani is a new line being sold at SWAG. We’ve got these fashionable and eco-friendly bracelets just in time for the spring! The concept behind the line is to provide products with positive energy that “adorn the body, enlighten the mind, and empower the sprit.”

Alex and Ani’s designer, Carolyn Rafaelian, believes that we all have a positive message to share with the world and incorporates this symbolism into each piece of jewelry. Alex and Ani jewelry strives to give the wearer and way to “express their individuality in an organic, spiritual way.” The jewelry is a way for customers to celebrate their individuality and inner and outer beauty.

History 
Carolyn Rafaelian grew up in a family of jewelers, and making beautiful, high-quality jewelry is a family tradition. Rafaelian began apprenticing for her father at a very young age learning the family craft while growing up in Rhode Island, the jewelry capital of the world. Carolyn began Alex and Ani in 2004, and has been creating her patented signature bracelets, necklaces, and rings ever since. Her line, named after her two daughters, is adored by celebrities, fashion editors, and stores around the country.

Expandable Bracelets
At SWAG, we are now carrying the Alex and Ani patented expandable bracelets. The expandable wire bangles come in a set of seven that can be worn all together or individually. Each bracelet can be adjusted for a perfect fit all the way up your wrists. The bracelets feature assorted textures, beading, and charms that reflect their concept of spreading positive energy and authenticating individuality.

Come by SWAG, a prestigious NorthPark jewelry store, and find your own set, or sets, of Alex and Ani bracelets to adorn your wrists with positive energy. SWAG has a large selection of trendy jewelry, and is a certified Pandora retailer in Dallas.

Give a Personalized Gift with Heather Moore Jewelry

Gifting someone with a beautiful piece of jewelry is already a thoughtful and beautiful gift, but what if you could make it even more thoughtful? Jewelry in itself can be sentimental and represent major moments in your life, but personalized pieces are even more meaningful. Give a memorable, personalized gift with Heather Moore jewelry.

Heather Moore Jewelry is a new collection to SWAG. The Heather Moore Collection is based on the idea that everyone has something in his or her life worth celebrating and remembering. The collection gives you the opportunity to do just that by designing your own piece.


Heather Moore Jewelry appeals to almost all ages, because everyone has a special moment or moments they want to cherish. The beautiful charms in the collection are made from sterling silver or 14-karat yellow, white, rose, and green gold and are stamped with personal names, dates, and symbols. All jewelry is handmade to your specifications. The stones in the charms can be chosen to fit anyone’s personal style.

The charms in this collection make the perfect birthday, graduation, wedding, or anniversary gift. If you have a friend getting married soon, a perfect gift would be the “It is Only With the Heart” charm with their wedding date hand-stamped on the back. Heather Moore Jewelry makes for perfect gifts for mothers with the variety of “Mom” related charms that can be personalized for a special woman.

Once you turn these timeless pieces into a personalized gift, they can become wonderful heirlooms that are passed down for generations. By gifting a personalized piece of Heather Moore Jewelry, you are giving someone a gift that is one of a kind, and can be cherished for years.

Come by SWAG, a NorthPark jewelry store, and create your personalized piece from the Heather Moore Collection. For other personalized gifts, we are also a certified Pandora retailer in Dallas.

Give the Gift of Pandora Jewelry

Pandora Jewelry is the perfect present because it is appealing to women of all ages, and is a personalized and thoughtful gift. Pandora Jewelry is appropriate for all occasions, and its romantic simplicity makes it the kind of piece that can be worn daily or for special occasions.

Through Pandora’s patented interchangeable jewelry, you can create a gift that is completely unique for your gift-recipient. There are hundreds of beads and charms to choose from, allowing you to create a piece of jewelry specific to their taste or the occasion. Pandora has beads for birthdays, holidays, vacations, and memorable moments such as graduations.

Pandora Jewelry is the gift that keeps on giving. You can start by gifting the bracelet with a few beads, and then allowing your recipient to pick their next set of beads, or give them new beads to add on to their bracelet on each birthday and holiday! You’ll never have to rack your brain trying to figure out what to give that person again!

The beads and charms can be used to commemorate a special memory, or represent someone’s favorite things, such as a Lucky Elephant Bead or and Ice Skate Bead. To create your Pandora jewelry gift, choose beads that represent things your recipient loves. You can also add initial beads for an even more personalized touch.

Pandora Jewelry is more than just their popular bracelets. They also have a beautiful collection of rings, earrings, and necklaces. SWAG has a wide selection of Pandora, allowing you to pick from regal colors and materials such as white pearl, pink amethyst, topaz, aquamarine, and more!

SWAG is a certified Pandora retailer in Dallas, and is located in the prestigious NorthPark Center. We offer the latest in jewelry trends and edgy jewelry designers. Come by our Dallas jewelry store, or browse our collection on lovemyswag.com.

Only at SWAG: Thomas Sabo

Thomas Sabo is a jewelry designer that has gained much recognition and success across seas, and is now bringing his trendy and creative line of sterling silver jewelry to SWAG. SWAG is the ONLY official Thomas Sabo partner in the United States! You can’t find these jewelry pieces and charms anywhere else in the area! We are currently carrying the Thomas Sabo Sterling Silver collection, and the Thomas Sabo Charm Club.

Thomas Sabo Charm Club 
Thomas Sabo has helped bring the tradition of the charm bracelet back! His charms are retro and modern, while also capturing the sentimental value of a lucky charm, souvenir or wonderful gift idea. The charm designs are created for people of all different tastes, from classic and sweet to sexy and edgy. At SWAG, we have over 500 original charms, so that possibilities for your personalized charm bracelet are practically endless! Choose from Barbie charms, birthstone charms, zodiac charms, Disney charms, and much, much more!

Thomas Sabo Sterling Silver 

The motto of the new Thomas Sabo Sterling Silver line is “Love and Peace”, because it is what drives the designer to create the pieces that evoke joyfulness, sensuality and passion. The Thomas Sabo Seasonal Collection offers pendants with bright colors and tropical and aquatic images. It also features dark underwater creatures and marine life. The Rebel at Heart collection is a unisex jewelry line with rock ‘n’ roll pieces and an underlying them of toughness. The Classic Collection creates pieces using precious stones, sterling silver and other valuable materials.

Come by SWAG, a NorthPark jewelry store, to shop our HUGE collection of Thomas Sabo jewelry that you can’t find anywhere else. SWAG is the Dallas destination for edgy jewelry designers and trendy jewelry. Stop by today to create your one-of-a-kind Thomas Sabo charm bracelet.

For a limited time, receive 10% off Thomas Sabo Jewelry at SWAG!

Rock ‘n’ Roll with King Baby Studio

King Baby Studio jewelry is know for being high quality and famously tough. It’s the definition of edgy style with its chunky sterling silver, precious stones, and quality leather. King Baby Studio exudes rock ‘n’ roll.

Skull Motif 

King Baby Studio uses skulls in many of their jewelry pieces. The skull image is synonymous with rock ‘n’ roll, and is represented generously throughout the line. The King Baby Studio Arch Wing Ring is made from the thick sterling silver, and epitomizes the King Baby Studio style. Other great pieces that include the skull motif are the Faceted Sapphire Bracelet with Small Skulls, and the Dangle Earrings with Crown Posts and Skull Drops.

Cross Motif 
King Baby Studio uses the cross symbol almost as much as the skull. The cross has been an important part of jewelry for centuries, and the inclusion in jewelry isn’t going anywhere, at least not in King Baby Studio designs. The Traditional Cross Finger Ring is used with material as tough as the design. The look is sexy and street-smart. Other great pieces featuring crosses are the Traditional Cross Pendant Necklace, and the Pave CZ MB Cross Motif Bracelet.

Women's Jewelry
King Baby Studio created a line for women to complement their pieces, and it’s appropriately titled Queen Baby. Queen Baby jewelry has the same rock ‘n’ roll and edgy design as the men’s pieces, but with smaller metal pendants and charms. Queen Baby jewelry has a wide selection of drop earrings with pave crystals and the same skull and cross motifs as the rest of the jewelry line.

Shop King Baby Studio at our Dallas jewelry store in the prestigious NorthPark Center. SWAG is the destination for edgy designer jewelry, and we are always on top of the latest jewelry trends. We look forward to helping you pick out your rock ‘n’ roll jewelry soon.


For a limited time, receive 10% off King Baby Studio at SWAG!

SWAG Has Erickson Beamon- A Celebrity Favorite!

Erickson Beamon jewelry has been seen adorning celebrities such as Sarah Jessica Parker, Lady Gaga, Beyoncé , and even First Lady Michelle Obama! Celebrities love the bold luxury of Erickson Beamon pieces. They are both adventurous and elegant, and have become one of the most sought after jewelry lines around. Erickson Beamon can even be spotted on fashion runways around the world for design houses such as Donna Karen, John Galliano, Zac Posen, Givency, Anna Sui, and Emanuel Ungaro.

It’s no mystery why this jewelry line is a favorite among the fashion elite. With brightly colored stones, unique details, and eye-catching design, each Erickson Beamon is a statement piece. The designers put their pieces together in unexpected ways that draw the eye in. Colors such as emerald green, hot pink, royal blue, deep red, and bright orange are utilized throughout the unique earrings, bracelets, and necklaces.

The designers are credited with creating the chandelier earring and a pair is permanently ensconced in the Costume Institute of America. Even entire collections of Erickson Beamon are kept in London’s Victoria and Albert Museum. Erickson Beamon jewelry truly is art, but you don’t have to go to the museum or be a celebrity to experience it. You can wear your own pair of Erickson Beamon Dolce Vita Earrings or Underworld Bracelet, because SWAG has a wide selection of Erickson Beamon pieces.

Join the ranks of Kate Moss, Gwyneth Paltrow, Nicole Kidman, and Angelina Jolie by incorporating Erickson Beamon jewelry into your wardrobe. Wearing one of these bold pieces will turn your look into something glamorous and luxurious.

Come by our Dallas jewelry store, SWAG, to shop a wide variety of edgy designer jewelry, including Erickson Beamon. We are the area’s destination for trendy jewelry. We look forward to helping you find your new favorite statement piece!

VOTE FOR SWAG - BEST OF BIG D!

VOTE FOR SWAG IN BEST OF BIG D TO WIN A 

                 $1000 GIFT CERTIFICATE to SWAG

WHAT TO DO:
Go to http://surveys.dmagazine.com/bestofbigd2013-shopping every day from Feb. 25th through March 10th and place a check next to SWAG under Best Jewelry Store, take a screen shot* with date included and email to voteswag@sg-pr.com

Each time you vote your name goes into a drawing for a $1000 gift certificate to SWAG in NorthPark Center. Grand Prize winner and 25 other names drawn will receive a SWAG watch.

(The more you vote the better your odds.)

You can also vote on your iPhone, iPad, Blackberry, etc. One vote per day, per device.

Winners contacted & announced on March 11th

Screen Shot TIPS:
*Screen Shot for PC users = Press Fn + F11 (PrntScrn) at the same time which will copy that page-then go to a new email and paste into
e-mail body and send to voteswag@sg-pr.com


*Screen Shot for Mac users = Press Apple key + Shift + 3 at the same time. Paste into e-mail and send to voteswag@sg-pr.com