Alex and Ani: Eco-Friendly Design

Part of the concept of Alex and Ani is to create jewelry that is not only beautiful and memorable, but also has a positive impact on the world. The core concept of the company is to spread positive energy, which they couldn’t stand behind if they weren’t creating eco-friendly jewelry.

Alex and Ani jewelry is created with the belief that pure and natural things are the most beautiful. The jewelry is created from recycled materials, enriching its beauty. Not only are the pieces made using eco-friendly, recycled materials, but they are also made entirely in the United States. Alex and Ani purchases the metals from local mills that have recycled scraps from their refineries.

The belief behind the eco-friendly design is that it supports the environment and encourages social consciousness in each customer. Purchasing Alex and Ani bracelets not only improves your accessory game, but it also makes a difference in protecting our planet and our future.

The founder and creative designer of Alex and Ani, Carolyn Rafaelian, believes that making all the pieces here in America gives them a personalized warmth that you can’t find from certain products made overseas. She stands behind the idea that each piece is made with love, and wants to share the benefits of positive energy through the unique beauty and symbolism of Alex and Ani products.

Alex and Ani even researched the most effective ways of creating jewelry with the “vital force”. The vital force is referred to by many names: chi, prana, etheric energy, life force, zero point energy, homeopathic resonance, and more.



When you stack your wrists with Alex and Ani bracelets, you will not only be spreading the positive energy, but also spreading the good karma of eco-friendly design. Come to SWAG, a NorthPark jewelry store to shop all the latest jewelry trends and pick up your own set of expandable and eco-friendly bracelets.